Selling Guide

Complimentary Consultation

Every sale is priced and reviewed through careful consideration. At no charge to the client we will consult with experts for the best appraisal in various fields, including art, jewelry, antiques and coins.

The client will receive an approximate yet accurate value of the contents of home within 48 hours.

Marketing and Advertising

Advertising and promotion of the sale include newspaper ads, website postings with photos, weekly e-mails to our subscribers.

Bright professional signs are strategically posted throughout sales’ neighborhood.

Proper permits are obtained.

Old wooden case from Estate Sale in Union NJ

Preparation of Sale

Careful and trained professionals will coordinate with client to prepare for sale. All sale items are appropriately and attractively displayed throughout the home.

We will provide display tables and locking cases for valuables.

All items are priced.

Cleaning services are available for additional fees, if necessary.

Runners or plastic can be placed in high traffic areas.

Execution of Sale

Potential buyers are welcomed into the home in an orderly fashion preventing accidents and breakage. A number system will be used to limit too many buyers at once in the home.

We provide friendly, trained, uniformed staff members.

We use a silent bid system to encourage the sale of higher priced or slow moving items.

We will conduct and record all purchases over a price of $100. Buyers have the option to pay cash or check.

Willow Lane Estate Sales is a full service company. Especially important to our out-of-area clients, we coordinate charity and third party hauler pickup after the sale. We specialize in completely emptying the home.